A Note From Jeff
Over the last few years, business leaders have been reminded repeatedly of the interconnectedness and unpredictability of businesses, economies, and societies. Humanitarian disasters, from the pandemic to the war in Ukraine, have created shockwaves affecting geopolitics, economics, trade, energy, and financial markets. Business reputations, markets, supply chains and employees have been impacted in unprecedented ways. Too many organizations hold a narrow view of resilience as mainly ensuring short-term, operational continuity during crises. True resilience is more expansive: It’s an organization’s capacity to absorb stress, recover critical functionality, and thrive in new circumstances. Resilience is not merely an operational consideration — it’s a potential strategic advantage.
As Mid-City Supply enters our 77th year in business, I think of ourselves as resilient. In the true sense of the word, we have faced, withstood, learned from, adapted, and thrived though all the challenges that the past 76 years have presented. Much like our industry, and the thousands in it, we are resilient.
Our award-winning Marketing Partnership Plan has resiliency also. Now in its second decade, our MPP has stood the test of time. It is the most efficient and effective way to market your products to our collective customers. Thank you for being a part of our MPP and helping to make it successful. Please join us to be a part of our 2024 Marketing Partnership Plan! Be resilient with your partners from Mid-City Supply!
Let me know if you have any questions!
Jeff New Chairman, Mid-City Supply Co., Inc.